Skip to main content
FR EN
Get in touch

The group’s agency · since 2023

We make visible the companies that are building West Africa.

We collaborate with innovative manufacturers, forward-thinking institutions, and visionary organizations that bring their unique perspectives. Together, we make their stories resonate everywhere!

See what we do Talk about a project
Scroll

What we do

We respectfully present our range of services and areas of specialization.

Each of these can be approached independently, making it easier for you to focus and achieve your goals more effectively.

4 Professions

Variations of the Group Ogou logo and colour charts pinned on a workshop table in Abidjan. Strategy

Brand

It is important to understand yourself before sharing your thoughts with others.

We will be delighted to present a complete brand platform that includes everything from positioning and naming to visual identity and guidelines. This deliverable is designed as an intuitive manual, allowing your teams to implement the essentials by themselves!

We begin by conducting interviews with leadership, field staff, customers (if possible), and competitors. The insights gathered from these interviews are then compared against your data before any writing occurs. By the end of this process, you will have a solid platform and a set of guidelines applicable to your actual materials. Additionally, we provide a recorded handover session to ensure the brand remains intact even after the person who commissioned it leaves.

Deliverables
Platform, guidelines, application kit
deadline
6 to 8 weeks
Team
3 dedicated people
Billing
Fixed fee, in three instalments
A poster being installed on a billboard above an Abidjan boulevard at sunset. Acquisition

Campaigns

Be seen by the right people, at the right moment.

Outdoor advertising, radio, press, and social media. This is what sets us apart: our approach. We take control by purchasing the advertising space ourselves, and we’re proud to share the results with you each month!

Every campaign starts with a numeric target agreed in advance and a monthly report that measures it, including when the number is bad. At the heart of our strategy is a dynamic blend of concept creation, production, and distribution. We dive into various channels, including outdoor advertising, radio, press, and social media. Join us on this exciting journey so that we can make our mark and impact together.

Channels
Outdoor, radio, press, social media
Preparation
4 weeks before launch
Media buying
In-house, at outlet price
Reporting
Monthly, spend itemised
A portrait being filmed inside a West African factory, camera on a gimbal. Editorial

Content

Discover how to communicate your true impact and value effectively.

Photography, film, copywriting, and motion design present a rich tapestry of images and words, beckoning you to unleash your creativity and transform them for years to come!

We specialize in capturing genuine images of your locations, teams, and worksites, no stock photos, and no unrelated models. Our source files come with unlimited usage rights, meticulously organized and captioned for your convenience, making it easy to integrate them directly into your server.

Production
Photo, film, copy, motion
Volume
Up to 400 images per campaign
Rights
Assigned with no time limit
Studio
Abidjan
An interface design session at a wide monitor in an Abidjan office. Product

Digital

A platform that stands the test of time, where you can make your own updates and keep content fresh!

We provide websites, client portals, and internal tools, accompanied by comprehensive admin support. This ensures that your teams can make simple changes without needing to reach out to us for assistance.

Each delivery comes with an administrative interface available in both French and English, along with two half-days of training and access to the source code. Importantly, hosting remains under the client's name, ensuring that if you decide to leave, you retain everything. This commitment represents a significant guarantee that an agency can offer.

Deliverables
Site, client portal, internal tool
Lead time
8 to 14 weeks
Admin
Included, with training
Hosting
In the client’s name

Who trusts us

What our clients say.

They were selected because their specific qualities express particularly our vision.

Sylvain Kouassi
They spent two days at the plant before proposing anything. It is the first agency that handed us a note in which I recognised my own trade.

Sylvain Kouassi

Managing Director, Cimenterie

Hélène N’Guessan
The campaign was released on the announced date, which is rare in our collaborations. The thirty-day report was honest, including about what didn’t work.

Hélène N’Guessan

Head of Procurement, Foods secteur

Yves-Ange Aka
We took the site back in house after six months, exactly as planned. Nobody made us dependent.

Yves-Ange Aka

Operations Director

In numbers

What the agency aims to produce.

100+

Vision of Brands to be accompanied

510+

Vision of Delivered Campaigns

16

Future Territory

10+

People in Abidjan

The agency

The agency born from a service master’s degree, not a chimera.

Ogou Agency was founded by the "Ogou Group" with the intention of promoting the visibility and professionalism of brands in African organizations.

With us, building a brand begins with understanding your services, not just in a meeting room, but by truly grasping the needs of your audience. By identifying these needs, we can craft the messaging and services that effectively solve the problems your customers face.

We are a proactive team, dedicated to guiding your projects from the initial conversation to the moment your vision comes to life. Our promise is to deliver on our commitments, enhancing the professionalism of your services every step of the way.

  • The real engagement

    We analyze before writing a line of the action plan. What is seen on the ground is better than what is made up in the office.

  • an African team

    The professionals you meet at your first appointment are the ones who will transform your ideas into reality. There’s no outsourcing; every detail is managed by this skilled team, ensuring you receive the best service possible.

  • Dates that hold

    A campaign initiated after the challenging periods of the year is fundamentally ineffective. We are committed to meeting deadlines and consistently upholding them to guarantee the optimal functioning of your services.

  • We measure, then correct

    Every campaign provides crucial information about its performance, and we set aside a specific timeframe to review the outcomes.

The group workshop at nightfall.

How we work

Four steps to make your vision a reality.

The same sequence for your national projects. What changes is the strategy and action plan.

  1. analysis

    We move, we listen, we ask questions. A quote established without having understood the need is a source of dispute, not a commitment.

  2. Commitment

    Each project has a single contact person, appointed and reachable, who meets the needs of the project from start to finish.

  3. Transmission

    Thirty days after launch we come back with the numbers and what we would change. Including when they are poor.

  4. follow-ups

    Four steps, and no surprises at the end. Reception is not the end of the relationship. We ensure the maintenance of what we build with you and we come back when needed.

The team

Those who will bring your vision to life.

An African professional team

  • Ogou Ayenon

    Ogou Agence

    Ogou Ayenon

    Responsible for the creation

  • Ogou Agence

    Poste à pourvoir.. "demande"

    Agency Manager (Shareholder)

  • Ogou Agence

    Poste à pourvoir.. "demande"

    Production Manager (Shareholder)

  • Ogou Agence

    Poste à pourvoir.. "demande"

    Sales manager (shareholder)

A project, a date, a budget?

Send us all three. We guarantee a response within 24 working hours with a clear and straightforward opinion, even if it’s not the right fit for us.

Talk about a project

Contact

Tell us what you want to achieve

A question, a call for tenders, a request for a quote: write to us in just a few lines and the group will get back to you.

Describe your project, where it is, and the timeframe you have in mind. Twenty characters minimum.

Your details are used only to handle your enquiry. See our privacy policy.

The reception of the group head office.